Powering empathy

to create simplified solutions

Crafting design

with a keen sense of aesthetics & detail

Made for people

that impact results and ease of use

expertise

Altruistically creating interactions and interfaces. Excited about design ops and systems.

Process

  • Understand
  • Explore#
  • Materialize

Product / Service

  • Strategy
  • Design Thinking
  • Heuristic Evaluation
  • User Research & Analysis
  • Customer Journey Mapping
  • Usability Testing
  • Accessibility
  • Brand Experience

Design

  • Branding & Identity
  • Creative Concepts & Ideas
  • E-Commerce Experience
  • Wire-framing & Prototyping
  • Micro Interactions
  • Design Systems
  • Creative Websites
  • Web & Mobile Apps

15+

Years in business

1M+

Happy customers

3x

Profitiblity

works

Using empathy, curiosity and design to create simple and effective solutions to complex problems.

NSV Property Developer

Brand Identity

Fintech Website

Web Modernization

Fintech App

Mobile Application

SmartCred

Mobile & Wearable Application

Agro Portal

Web Portal

Mortgage Portal

Web Application

about me

I’m Basu - an enthusiastic experience designer, based in Texas, USA.

User Experience Architect with a background in Art Direction. With his multiple hats, he recreates the definition of beautiful with an eye for detail, sense of aesthetics & functionality. Ensuring that every point of digital engagement, from your website through to e-commerce and apps, delivers the best possible experience. Helping you to develop your CX strategy, to map customer journeys, design services, and create experiences that will differentiate.

The purpose is what makes us human.


Deliver on the demands of todays digital consumer needs and predict those of tomorrow.